Friday, 9 October 2015

Stuart Hall - Reception Thoery

Texts were encoded by the producers of texts to contain certain meaning related to social and cultural background of the creator of the text. However, once the viewer of the text "decoded" that the then the meaning intended by the producer may change.




Reception models <ul><li>Dominant (or 'hegemonic') reading: the reader fully shares the text's code and accepts and reprod...

 
 
 
 
 
 
The interview 

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