In the 1920/30s the theory Effects/Hypodermic model was created. The Frankfurt school theorised mass media acted to restrict and control audience to the benefit of corporate capitalism and governments.
Theory -
The consumption of media texts has an effect/influence upon the audience
Normally considered that this effect has a negative affect - Moral panics
Audience are passive and powerless to prevent the influence
Power lies with the message of the texts
Audience is powerless to resist.
Evidence of the theory - Moral Panics
Child's play 3 - Murder James Bulger
Man hunt (game) - Murder of stefan pakkeerah
A Clockwork Orange - increase in riots, rape and violence
Severance (2006) - Murder Simon Everett
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