ANDREW GOODWIN

According to Andrew Goodwin music videos should ignore common narrative which is important in terms of its role in terms of understanding the artist.  Our video can be categorised as both performance and narrative in construction as we included elements in which our lead artist and band lip synched in a studio setting but also a storyline in which

social implications with theories applied FINISH

Film is another medium that portray youth as being criminals and corrupting society. Attack the block from 2011 by Joe Cornish at the start of the film juxtaposes a group of youths wearing Black clothes and covering their face with a young white women wearing a practical green coat. Their language is also juxtaposes "fuck the feds" and "get mucked" compared "hello mother." This shows a stereotypical view of teenagers although the plot changes the view of teenagers as they save the world from aliens invading where several youths even died to save their block. This exaggeration and unrealistic plot gives the alternative opinion of teenagers by suggesting that they can have a positive impact on society but they aren't appreciated for it. This is best shown when the protagonist Mose's comes up with the theory that the government sent the aliens to attack the block to get rid of them. Yet they are the ones fighting them off and protecting society and others such as when they ask the nurse why her boyfriend isn't protecting her. 

Social Implications with Examples

Social Implications with Examples: 

Two step flow- 
Examples of text: Article in the Telegraph
Figures show more than half of the stories about teenage boys in national and regional newspapers in the past year (4,374 out of 8,629) were about crime. The word most commonly used to describe them was "yobs" (591 times), followed by "thugs" (254 times), "sick" (119 times) and "feral" (96 times)."

Effects: 
Telegraph - Strong opinion leader 
Passing on the message that the media are aware of the language they use and how it impacts youths 
This message would then spread about society 

Example: Teen Troubles documentary 
Effects:

Cultivation theory:

 Examples: Attack the block
2011 by Joe Cornish
Mise en scene - Props, costumes 
Plot 
Actors Language 

effects: 

Audience

For my A2 coursework I  have constructed a music video in the genre of Indie rock. We took inspiration from many artist such as Arcade Fire and Circa waves. The music video follows a narrative of a the lead singer wearing a mask to hide of his identity inter-cutted with Don't Bomb Syria and Climate change protests to symbols corrupt society. In the video it features flashing images of the band members who are haunting the lead singer.

For an audience watching the video, the hypodermic model could be applied. This theory was created by the Frankfurt school (1920s) to explain how the Hitler managed to used the mass media to inoculate the public with his ideas. It says that the message in the media are so powerful and the audience are passive and unduly influenced by the message which creates the image that like a needle(which symbols the mass media) being injected (symbolises the message) into the audience and society. Applying this to our music video would mean that the viewers would be encouraged to participate in riots, protests and anti social behaviour such as graffiti as they have seen this type of behaviour in the video. Their views of society would also be manipulated as in the video symbols are demonstrated when items are being burned by the masked singer due to the companies doing negative actions for people not to respect them such as Starbucks not paying tax.


Cultivation theory from George Gerbner  is similar idea to the hypodermic model although the difference is that the audience are active as they can have the thought or idea and they then see the though or idea expressed in the media which if repeated in multiple media texts that then reinforces the idea and thought they had in the first place. This theory in terms of our music video means that members of the public believe that society has many issues that should be changed. They would then see our band's music video, website and songs on the digi-paks and this would reinforce the idea and messages that our band and the audience would share.
Uses and Gratifications model of audience also has the message that the audience are active and have interests. It inform the theory of what the audience do with the media texts as well as explaining why as members of the audience could reject, use or play with meanings of the message of music videos.  

Another theory that can effect the views of the audience could be the two step flow theory. The theory implies that the video or message would get passed on to an opinion leader which is the 1st step the 2nd step would then be the opinion leader passing the message or video on to others. For our video, the video would be watched by a you tuber or a tv programme such as "russel howard's good news or an influential person such as russel brand. They would pass the video on through different mediums such as social media, blogs or tv programs. 

Stuart hall also has a theory that can be applied to our music video as he states that people who form the audience will interpret the message of the video in different ways.  The message being that society is corrupt at needs to be changed could be the dominant reading which means that they will interpret the message of the video as intended. Although, people in the audience could understand the negotiated reading where they believe and accept the message in a broad way but depending on their position in life they may modify and adapt the message to a certain extent. Yet, some people that view the video could have an oppositional reading meaning that they reject the message due to their social standing. 

Draft 2

Young people are often negatively portrayed by the media. The media show a large amount of news stories about of the high threat from hoodies, youth knife crime, binge drinking and ASBOs being 'awarded' to young people. Even some ‘good news’ stories are portrayed negatively such as the rising marks at GCSEs and A levels are taken as ‘are exams getting easier?’. Although, the media are very aware of how the stories affect societies views of youths as recently articles have been highlighting the issue. Yet the negative media coverage of youths continues to stereotype them as troublemakers who don’t get involved in the community and do practically nothing of use. 

An example of the media being aware of the effects is an article in the Telegraph where it uses statistics to show how the media have create a moral panic of teenage behaviour. "Figures show more than half of the stories about teenage boys in national and regional newspapers in the past year (4,374 out of 8,629) were about crime. The word most commonly used to describe them was "yobs" (591 times), followed by "thugs" (254 times), "sick" (119 times) and "feral" (96 times)." This supports the idea that the media are aware of the effects and impacts of the article on youths. Another example could be the documentary is 'teen troubles' where they focus on a girl who was given multiple ASBOs where the media then referred to her as "asbo queen." The presenter asked the newspaper why they did that they explained that: Most news about anybody or anything is negative. Bad news sells more than good news and so is reported more. Bad news stories such as crises, starvation, youth crime etc are reported more because they are considered more interesting and more newsworthy. People want to know about how much crime their is in their area and who causes it, if crime goes up there is a media frenzy. If on the other hand crime goes down it is just given a much smaller mention, often counterbalanced by a story about people's perception of crime going up rather than down." 

Film is another medium that portray youth as being criminals and corrupting society. Attack the block from 2011 by Joe Cornish at the start of the film juxtaposes a group of youths wearing Black clothes and covering their face with a young white women wearing a practical green coat. Their language is also juxtaposes "fuck the feds" and "get mucked" compared "hello mother." This shows a stereotypical view of teenagers although the plot changes the view of teenagers as they save the world from aliens invading where several youths even died to save their block. This exaggeration and unrealistic plot gives the alternative opinion of teenagers by suggesting that they can have a positive impact on society but they aren't appreciated for it. This is best shown when the protagonist Mose's comes up with the theory that the government sent the aliens to attack the block to get rid of them. Yet they are the ones fighting them off and protecting society and others such as when they ask the nurse why her boyfriend isn't protecting her. 




A recent Tv programme that is being promoted , "Aliens", comically illustrates the idea that youths should be isolated and separated from the rest of society so that they don't disrupt and corrupt the community by labelling them Aliens. The plot twist shows that the protagonist who detests the youths/ aliens is half alien this connotes that their are two sides of the story that should be considered. If this stereotype is accepted by the youths then they will struggle to act the way that society wishes them too. 

There are two modern examples that use the theme of Aliens to demonstrate youths in society. Overall, this shows that Teenagers will struggle as in the media they are shown as being isolated in society which could be due to their behaviour that realistically causes them to be separated. However, they also imply that the media could be the cause of their behaviour as well as the media separating them from society as the media create the moral panics that are acted upon in the community. 

A historic example that also supports this theory is how the media reported the Mods and the Rocker. Titles of the newspapers link the coverage to films such as " Wild ones Invade..." and "West Side Story on England Coast." The Daily mirror and Belgian Papers illustrate this as they were 

Apply Genre theorist to your work

Apply Genre theorist to your work:

For my AS coursework I constructed the opening of a film in the genre of coming of age and romantic drama. We took inspiration from films such as If I Stay, The Perks of being a Wallflower and Spectacular now. The storyline of our film was that a teenage girl, Melody is in a critical life condition whilst her boyfriend Harry was away on your with his band the 98 boys which means that all characters have big choices to make that could affect them and the others around them but what will they choose?

Rick Altman states that films can be categorised into genres in 3 different ways: semantic, syntactic, and pragmatic. The semantic codes, (Altman"s building blocks) which clearly indicates our films genre are the location, dramatic piano music and costumes. This clearly indicates our genre as it has been used in other movies such as, Juno.

I can apply Altman's syntactic code to my movie as our film shares many key narrative characteristics in the genre of coming of age drama. For example our protagonist leaves the talk show to see his dying girlfriend to show how intense his love is which can be linked to If I Stay storyline.

Finally I believe that our title best fits Altman's pragmatic approach. We chose to name our film Nostalgia, which clearly indicates to an audience that our film shares similar codes and conventions to such productions as The Fault in our Stars. 

Steve Neale's stance on genre is that it is important for filmmakers in terms of how to attract audiences. He states that "genres are instances of repetition  and difference"maintaining that films only attract audiences by pushing the boundaries of its genre. An example of this would be the horror genre where recent movies have parodied the original codes and conventions on horror films - e.g. Scream. We have replicated certain genre codes of romantic drama films by including elements such as having a strong theme of painful and desperate love which impacts the   family, friends, band members and fans therefore also pushing the boundaries of this genres themes.

Me and my partner decided that our pre-title sequence should hook the audience by clearly indicating our genre through narrative codes. Roland Barthes discusses narrative in terms of a number of codes that are used to help to unravel the text for the viewer. One of these is his enigma code - the purpose of this is to keep the audience gripped, by having them guess what is going to be happening next and questioning how the plot will unravel. In order to hook our audience we cut from Melody alone in the hospital room to Harry leaving the TV talk show to start the  sequence of shots showing the flash backs of the restaurants and journey of their love that will result in the audience wondering what will happen next and how Melody ended up in hospital.

What are the social implications of the media's depiction of teenagers and young people? Draft 1

Young people are often negatively portrayed by the media. The media show a large amount of news stories about of the high threat from hoodies, youth knife crime, binge drinking and ASBOs being 'awarded' to young people. Even some ‘good news’ stories are portrayed negatively such as the rising marks at GCSEs and A levels are taken as ‘are exams getting easier?’. Although, the media are very aware of how the stories affect societies views of youths as recently articles have been highlighting the issue. Yet the negative media coverage of youths continues to stereotype them as troublemakers who don’t get involved in the community and do practically nothing of use. 

An example of the media being aware of the effects is an article in the Telegraph where it uses statistics to show how the media have create a moral panic of teenage behaviour. "Figures show more than half of the stories about teenage boys in national and regional newspapers in the past year (4,374 out of 8,629) were about crime. The word most commonly used to describe them was "yobs" (591 times), followed by "thugs" (254 times), "sick" (119 times) and "feral" (96 times)." This supports the idea that the media are aware of the effects and impacts of the article on youths. Another example could be the documentary is 'teen troubles' where they focus on a girl who was given multiple ASBOs where the media then referred to her as "asbo queen." The presenter asked the newspaper why they did that they explained that: Most news about anybody or anything is negative. Bad news sells more than good news and so is reported more. Bad news stories such as crises, starvation, youth crime etc are reported more because they are considered more interesting and more newsworthy. People want to know about how much crime their is in their area and who causes it, if crime goes up there is a media frenzy. If on the other hand crime goes down it is just given a much smaller mention, often counterbalanced by a story about people's perception of crime going up rather than down." 

Film is another medium that portray youth as being criminals and corrupting society. Attack the block from 2011 by Joe Cornish at the start of the film juxtaposes a group of youths wearing Black clothes and covering their face with a young white women wearing a practical green coat. Their language is also juxtaposes "fuck the feds" and "get mucked" compared "hello mother." This shows a stereotypical view of teenagers although the plot changes the view of teenagers as they save the world from aliens invading where several youths even died to save their block. This exaggeration and unrealistic plot gives the alternative opinion of teenagers by suggesting that they can have a positive impact on society but they aren't appreciated for it. This is best shown when the protagonist Mose's comes up with the theory that the government sent the aliens to attack the block to get rid of them. Yet they are the ones fighting them off and protecting society and others such as when they ask the nurse why her boyfriend isn't protecting her. 




A recent Tv programme that is being promoted , "Aliens", comically illustrates the idea that youths should be isolated and separated from the rest of society so that they don't disrupt and corrupt the community by labelling them Aliens. The plot twist shows that the protagonist who detests the youths/ aliens is half alien this connotes that their are two sides of the story that should be considered. If this stereotype is accepted by the youths then they will struggle to act the way that society wishes them too. 

There are two modern examples that use the theme of Aliens to demonstrate youths in society. Overall, this shows that Teenagers will struggle as in the media they are shown as being isolated in society which could be due to their behaviour that realistically causes them to be separated. However, they also imply that the media could be the cause of their behaviour as well as the media separating them from society as the media create the moral panics that are acted upon in the community. 

 Show how the media portrays young people. (Creates their identity)

• Explain what the effects are of the media’s portrayal of young people (effects of identity being mediated) 

Include a historical and/or future context.

–Was it always like this?

–How are things changing with the internet? 

–How will they change.